Who doesn’t love a list? One quick glance and the reader easily gets your message, happy that they don’t have to wade through long sentences or dense paragraphs. A list is reassuring, delivering information in its simplest form.
You can use lists to boost your company’s products or services, for example:
- Things to do, or not to do.
- Admirable qualities about your product.
- Problems that can occur without proper use of your product.
- Checklist of helpful information.
The opportunities are endless. If you want to catch the attention of your busy customers, why not give them a list?
Here’s one to kick things off.
Six ways to present marketing information with a list
- Teach by example; for example: “Top five problems that occur when you don’t service your air conditioner each spring.”
- Boast about your products; for example: “Why our gizmo is faster/better/cheaper than the competition.”
- Make your customer’s lives easier: “Too hot to bake, but having company? Pick up one of these special summer desserts.”
- Educate your readers: “Colorful plantings and flowers deer won’t eat.”
- Share your passion: “Six things that make us proud of our coffee.”
- Help your customers stay organized. “Get your car ready for winter with our checklist.”
Your customers will thank you for it.