For the small business owner, a blog one of the best ways to stand up and get noticed. Here are three of the top reasons to keep an active blog:
You’ll improve your traffic.
You want your web site to dominate the search engine results. One of the best ways to do this is to keep flooding your site with fresh content and new, varied keywords.
In a nutshell, the more content you post on your site, the better your search engine results.
You’ll make friends.
Any student of marketing learns that customers do business with someone they know, like and trust. A blog is the best way to do this.
By posting your company’s news, values, and specials, you’re connecting with your readers. They’ll see inside your business. You’ll stand apart in your customer’s minds; when they need your product or service, they’ll think about the business they’ve gotten to know.
You’ll share your knowledge.
Whether you provide a service or a product, you know a lot about that topic. By sharing that knowledge, you are educating your customer base. They’ll be able to make informed purchases, and will appreciate the insight that you’ve brought to them. You’ll enhance their interest in your services, making them better customers.
If you’ve been looking for a new way to market your business, consider adding a blog and posting to it regularly.