The internet is great for so many things, and making yourself look good is one of them.
If you run a business or offer your services, a potential customer’s first reaction might be “Who is this person?”. They’ll jump on your website and click over to your About page to find out. (Check into your page analytics to see for yourself.) Or, they’ll try to find you on LinkedIn, Facebook, or other platforms.
A strong bio on multiple platforms brings you one step closer to securing business. But many bios have problems, the most common I’ve seen are:
- Too vague. A skimpy or questionable background isn’t going to attract anyone.
- Too long or rambling. Most viewers give a page about six seconds to impress them before they click away. If your bio is a snoozer, they’re not going to get past the first few lines.
- All over the map. Nobody wants to eat at the pizza place that also serves Chinese food. Your bio should be focused: you do one thing, and do it well.
- Typos or grammatical mistakes. If you make careless errors when discussing your own background, you aren’t convincing anyone of the quality of your work.
It’s difficult to write a strong, compelling bio. You need to list your credentials, without going overboard, or being too modest. You need to sound sincere, but you don’t want to come across like a salesperson. And you need to share some of your personality, without going off in a personal tangent.
That’s a tall order, but if done correctly, you’ve got a nice marketing tool out there working for you, 24/7.