Your “about me” page may seem like an out-of-the-way stop on your web site, but it really isn’t. The “about me”, or bio page, is often one of the first things a customer looks for when they visit.
Why? Just like any new relationship, customers want to know more about you before they move forward. Where did you go to school? How did you learn to do what you do? Do you have kids? Do you like dogs? And most importantly, are you the best person for me to do business with?
This page should be one of the shining stars on your web site. Here are three common problems with about me pages.
- Too impersonal. A common mistake many small business owners make is to hide behind the business name. Often, this is an attempt to hide the fact that it’s a one-person operation. But the page should be about you; not your business (you can cover that in another area). For example: Genoa Coffee Importers knows the importance of good coffee. It’s hard for a person to warm up to a corporation’s impression. But people relate to another person’s opinion. A better approach: I’m Lacy, owner of Genoa Coffee Importer, and I enjoy nothing more than a good cup of coffee.
- Strictly business. Your about me information should focus primarily on your credentials. But don’t forget to toss in a little bit about yourself, especially if it’s relevant to your line of work. For example, if you’re a personal trainer, customers want to hear about your past battle with weight loss, or quest to finish a marathon. If you sell pet products, don’t forget to mention your own animals, the work you do with charities, or your favorite animal growing up.
- All over the board. If you have a wide and varied background, streamline your page to focus mainly on what you bring to your current line of work. You can summarize prior, unrelated work experience, but try to slant them toward your current position. People want to be convinced that you’re expert at what you do, not someone who does a little bit of everything.
If you haven’t looked at your About me page in a while, pull it up and look it over. Does it tell your customers everything they need to know?