Today, it’s all about content.

Today’s consumer is curious and accustomed to doing research. Before they buy a product or service, they’ll get online to read about what they need, learn about available options, and compare sellers. If you want to catch that customer’s interest – before you even speak to them – you need strong, compelling content.

Think about the last big purchase you made. Did you get online first? Or did you just buy something based on  a salesperson’s pitch?

Whether you are an independent retailer or a member of a national chain, content marketing is the best way to grow your business. Let an informative website, a lively blog or social media presence, and a solid brand do your marketing for you.

 

Swanson Writing
Specializing in content marketing for small businesses.